Becca Munkelwitz is the Marketing & Partnerships Manager at Ski Vermont, the trade association representing the state’s alpine and cross-country ski areas, where she builds cross-industry partnerships. She spearheads Specialty Food Days, a program that brings local food, beverage, and Vermont-made vendors to ski area bases each winter, linking the ski industry with the state’s culinary and agricultural communities. In the summer, she’s a mountain bike instructor with Bolton Valley’s Babe Force program, work that reflects her belief in bringing new demographics into skiing and riding — and that Vermont’s ski areas are year-round destinations that thrive when every tourism sector works together.