Sam Rheaume is a marketer and content creator at Jasper Hill Farm. For over a decade, he’s been working in events and marketing in the specialty food and beverage industry. He got his start organizing pop-up dinners around the country, from Denver to Boston, designing beverage menus and running a team to make one-time restaurants appear. He worked in the wine world for years but jumped ship to cheese five years ago. He has a passion for complex flavors and a drive to illuminate the intense processes that go into making fermented foods outrageously delicious.